5 Social Media Myths to Forget, Like, Yesterday

Photo by Sara Kurfeß on Unsplash

For something that’s such an ever-present part of our lives, it’s pretty hard to pin down.

One minute, you think you’ve got it — Instagram is where you go for food photos, and Facebook is where you go to argue with your racist Aunt in Peoria, right? — suddenly things change again, and you’re left wondering why so few people are seeing your work. And that’s not even touching on the new apps, websites, and message boards popping up daily, swearing they’re going to “be the next Facebook” or “put Instagram out of business.” It’s maddening.

If you run a business, you don’t really have the choice to ignore any of it, either. Like, sure, you can get away with not having it in some cases, but for most, it’s necessary. The internet is how people get their news, how they make friends, and how they ingest cat memes; with a whopping 4.8 billion people using social every day, there’s no arguing that your signal is boosted significantly when you’re on there in some capacity.

I’ve been doing this a long time, and I can tell you right now that, while I get the confusion, I see some business owners making the same mistakes over and over again. So let’s get some of these myths out of the way right now, shall we?

We shall. And we’re going to start with:

Myth 1: I need as many…